Audience Profile

The Child

Name & Demographics

(Little Timmy) & (Little Sally)

Ages - 3 to 4,

Location - England,

Bio - At these ages kids don’t process their emotions tremendously well. They are just becoming aware of emotions and the effects of actions. Tending to be restless, highly creative and with energy like spinning tops.

Personality - Inquisitive, Temperamental, Restive, Developing Empathy, Fanciful

Gaming Habits

While gaming is incredibly diverse in genres and mechanics, young kids don’t get as much of a catalogue of options. Parents and Guardians are able to decide what they deem appropriate for a child to view so the range of games they can enjoy is much narrower than a typical adult demographic..

Platforms

As shown in the graph below in this age range the gaming experience is primarily focused on Tablets

Devices used for gaming by children in the United Kingdom (UK) as of November 2024, by age group (Clement, 2025)

Touch controls are without doubt the preferred control input of 3-4 year olds. In my opinion this is due to the instant feedback it provides.

Goals -

Instant Feedback “Immediate response. Corrections appear right after an action, reinforcing proper understanding.” (Game-Ace, 2025)
Recognisable iconography such as animals, cars, and people helps quickly understand what they are interacting with. “designers should also consider children’s immature cognitive development, and void experience of association to produce high recognizable and age-appropriate icon design for them.” (Yan, 2017)
Bold Colours “Visual Stimulation: Children's eyes are still developing, and they are more sensitive to contrasting and vivid colors. Bright colors stimulate their visual senses, capturing their attention” (Bronze Moon Clothing Co., 2023)

Hates -

Tutorials
Complex iconography
Delayed Feedback
Neutral Colours

Favourite Games -Paw Patrol, LEGO DUPLO, Spongebob

The Parent

Ages - Old

Location - England,

Motto - Is this game safe for my child?

Bio - Parents are gatekeepers for their children everything is meant to go by them and the safety of their child is paramount. Consequently they will not allow inappropriate games around their children.

Personality - Cautious, Alert, Worried, Unaware.

Gaming Habits

Opposed to young kids, parents are more diverse in their gaming habits. Some might have an acute awareness when it comes to gaming, perhaps playing some themselves. On the other hand you have parents who are supremely not clued in on how gaming is, thus they tend to be more cautious on approaching gaming for their children.

Goals -

Safe
Educational
Entertain

Hates -

Against their values
Graphic
Micro transactions